![]() Make sure you pick a category within the list provided. Categories describe what your business is, not what it does or sells. One specific area you should be focusing on is the ‘Category’ section. ![]() Make sure to fill out all the information that Google or clients might be looking for. Google gives you a score for how complete your profile is. Now that we know what are the ranking factors, it’s time to optimise your GMB profile. How to Optimise Your Google My Business Profile This means that the higher your ranking is on the SERP the higher you’ll appear on the Map Pack. Optimising your page content is still important but your GMB profile needs to be on point.Īlthough the Map Pack has its own algorithm, Google claims that “Your Position in web results is also a factor”, so website SEO best practices also apply to local search optimisation. Last year Moz ran it’s annual “Local Search Ranking Factors Study” and they found that the #1 ranking factor in the Map Pack was your Google My Business Profile. While your website’s SEO metrics play a role in your Map Pack ranking, your Google My Business Profile also plays a major role. To make sure that your business is ranking, you must know what are the ranking factors. If you optimise your Google listing properly chances are you will get some people walking through your door very soon.Īs a business owner you know that Map Pack is the place where you should be. This means that Local SEO is VERY Valuable to any business owner and local searches make up a huge part of the SEO space. & 74% of consumers that search for something local on their phone visit a store that day. ‘Near me’ Searches Have Grown 150% faster than traditional, local based searches Nowadays, 29% of all Google SERPS contain a local Pack in the results.
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